Pretty much in line with Indian e-commerce companies’ focus towards making it easier for seller to get onboard, and sell products online,  ShopClues, which claims to be the India’s first and the largest managed marketplace eCommerce platform, has today announced the launch of its peer-to-peer merchant discussion forum named “Sellers Club”.

The forum will act as a place, where the platform’s sellers can get access to information related to setting up, managing and growing their online stores on the marketplace.

Using this newly launched forum, merchants can now post queries and get answers related to managing their e-store. They can also create a new threads in the forum, respond to the queries of fellow merchants and offer support to the other community members.

The platform’s merchants can get answers to queries related to launching and maintaining online store, uploading product images, updating the product catalogue and inventory. They can get all the information related to the platform which can help them to manage and grow this business – from ways to fulfill orders to the company’s payment cycle.

Commenting on the launch of Sellers Club, Radhika Aggarwal, Cofounder and CBO, ShopClues, said,

Merchants often need help and support from experts and others in their community on the best ways to leverage the ShopClues platform and tap into the unlimited market potential that e-commerce in India offers. With the Sellers Club, we wish to create a space where sellers can interact with their peers in the trade and support and guide each other so that together the ShopClues merchant community can grow to become the most robust and successful seller base in the country.

Founded in 2011 by Sandeep Aggarwal, Radhika Aggarwal, Sandeep Aggarwal, and Sanjay Sethi, Shopclues closed a $100 million Series D round in January this year, from New York-based Tiger Global Management. The round was speculated to have valued the company to the north of $350 million.

Shopclues claims to be getting close to 100 million monthly visitors on its website. The company is also reported to be nearing a fresh $150-200 Million fundraise, at a $650-700 Million valuation. ShopClues is also planning to get listed soon but there is no specific timing for the company’s IPO.

The company is aiming to end fiscal year 2015-16 on a high, with $1.2 billion in annual gross merchandise value (GMV) — a measure, which though tells us the total retail price of all the goods sold on a platform, continues to be a debatable figure in measuring the correct growth for India’s e-commerce brand.

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