HealthifyMe, a Bangalore-based healthcare and fitness app which lets you keep a check on your daily health and Fitness vitals, has raised an undisclosed amount of funding in its latest funding round from a group of investors.
The current group of investors include Gopal Srinivasan, Bala Parthasarathy, Sashi Reddi, Amit Gupta, Pallav Nadhani and Roopa Nath. Earlier in 2012, the company had raised $250K in angel funding.
This fresh funding will be used for powering growth strategy of the company. The company is also planning to rack up its workforce by hiring over 1,000 nutritionists and fitness trainers.
Founded in 2012 by Tushar Vashist and Sachin Shenoy, Healthifyme allows users to track their food, exercise and weight, easily via their smartphone or computer. It continuously analyzes user’s data and provide powerful insights, ensuring that user stay within their calorie/nutrition budgets.
HealthifyMe first takes your profile and goal weight to put together your personal daily budget. Once your daily budget is set, you can simply start following the same, burn the required amount of calories and get along on your fitness journey.
Once your daily budget is set, HealthiFyMe will connect you with its nutritionists and experts to cater to those highly individualized nutritional and exercise requirements. Its nutritionists and fitness trainers will help you craft a weight loss plan based on your needs and that can work with the realities of your lifestyle.
Furthermore, you can track your daily/monthly progress via the app, which is available on Play Store and App store. It is also planning to launch its app in other countries and has thus moved its headquarters to Singapore. Earlier, the company was headquartered in Bangalore.
HealthiFyMe also has plans to enhance its app by including real-time access to nutritionists or trainers or yoga instructors who would work digitally with the user on their personal fitness and weight loss objectives.
Users will be able to get diet plans, workout plans, access to an online support community, etc. as part of the new structures that will be offered.
As of now, HealthiFyMe claims to have over 100K users for its program out of which almost 80% have been successful in reducing weight and 50% witnessed an increase in their daily physical activity.
While HealthiFyMe’s conversion rates are impressive, India has now seen a slew of health and fitness focused startups attracting decent investment. Orobind, which helps you search and book personalise fitness coach, raised $200K in March this year, while Fitrak recently raised $150K in seed round.