Snapdeal users who are purchasing via their Android mobile app will receive a notification of a promotional code for to download Saavn Pro. There is no information about the offer being given to iOS users or not.
Saavn Pro gives access to the it’s catalog of music across multiple devices and also offers offline listening, without ads. Normally, the service is priced at Rs. 220 per month.
The online music streaming service providers are aggressively promoting their apps with offers benefiting users. Recently, Gaana started promoting their app by giving Rs. 50 recharge coupon which can be redeemed using PayTM to its users who sign up for the service using Facebook.
Music streaming is still a very nascent market in India with very few players like Wynk Music, Guvera Music, Hungama Music and Saavn. Even though music is a popular art in India, large scale piracy of almost every music album, makes sure that Indian users do not feel the need to purchase songs or subscriptions to music streaming service.
There is still no information as to whether this promotional feature will be made available to Snapdeal’s iOS app users as well.