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YouTube adds option to turn off Shorts with new ‘Zero-minute’ timer
YouTube is rolling out a new update that lets users effectively turn off Shorts on the mobile app by setting the Shorts Feed Timer to ‘zero’ minutes. This…
YouTube raises subscription prices for ‘Premium’ and ‘Music’ in the US for first time since 2023
YouTube has increased the price of its Premium subscription in the United States for the first time since the 2023 hike cycle. The Individual plan now costs $15.99…
YouTube adds ‘Background Playback’ and ‘Offline Downloads’ to its $7.99/month Premium Lite plan
YouTube is giving its budget subscription a meaningful upgrade. The company is adding background playback and offline downloads to YouTube Premium Lite, its lower-priced plan that costs $7.99…
YouTube recommendation glitch disrupts users worldwide before services restored
YouTube was down on Tuesday, February 17, in a massive outage that left hundreds of thousands of users unable to load the homepage, recommendations feed, Shorts, or suggested…
YouTube Music hides lyrics behind paywall, rolls out AI Playlist
YouTube is rolling out an AI-powered playlist generator called “AI Playlist,” available exclusively to Premium subscribers. To access AI Playlist, users open the YouTube Music app, navigate to…
YouTube quietly revives in-app private messaging, six years after discontinuing it
YouTube is quietly testing a comeback for its in-app private messaging feature, nearly six years after shuttering the original version due to low adoption. The new test lets…
YouTube offers banned creators a ‘second chance’ with new program
For a long time, getting kicked off YouTube meant that it was a permanent ban. Now, in a deviation from its content governance over the past five years,…
YouTube brings new Hide button for users to dismiss recommendation screens at the end
For years, many YouTube viewers have shared the same frustration: just as a video reaches its conclusion, pop-up recommendations flood the screen, obscuring the final moments. Now, that…
YouTube starts closing loophole that allowed users to bypass ad-blocker ban
Google-owned YouTube is now intensifying its efforts to combat the use of ad blockers. Users who employ ad-blocking extensions (like uBlock Origin and AdBlock) are now facing significant…
Google Lens arrives on YouTube Shorts, enabling visual searches within videos
YouTube is updating Shorts with Google Lens, allowing users to search for information directly from the content they view. With this integration, viewers watching a Short can pause…
YouTube will now show ads after ‘peak moments’
YouTube has announced a new advertising format – Peak Points – an AI-powered system designed to place ads immediately following moments of heightened emotional engagement in videos. It…
YouTube announces plans to curb clickbait videos, starts with India
The increasing commonness of clickbait titles, especially in video formats, is raising serious alarm for digital platforms like YouTube, as it erodes trust and credibility. It seems that…
YouTube gets auto-dubbing, limited to specific creators for now
YouTube is now making its auto-dubbing feature available to whole lot of partner content creators, though currently limited to knowledge content. The AI-driven tool was initially launched in…
YouTube Music introduces Hum-to-Search, AI-generated radio
New features are now coming to YouTube Music. The platform – in its latest move of incorporating AI – has introduced the expansion of the “hum to search”…
YouTube Music to now integrate with Google’s Gemini AI
Google’s AI assistant, Gemini, has seen rapid integrations with a host of flagship Google products, such as Workspace, search and more. This integration, as Google looks to count…
YouTube initiates layoffs, cuts 100 jobs
YouTube, the global behemoth in internet video streaming, has decided to reduce its workforce by 100, according to media reports. These maneuvers come as the platform grapples with…
YouTube enforces disclosure, content labels for AI-generated content, and more
With generative AI advancing by leaps and bounds, we are seeing an accelerated push from social media companies to ensure such content is well detected and identifiable to…
Google launches AI-Powered ‘Creative Guidance’ tool for optimising YouTube ad campaigns
Google Ads has unveiled a novel AI-driven feature, Creative Guidance, to empower advertisers in optimising their YouTube campaigns, representing a notable shift in the advertising landscape. This cutting-edge…
YouTube debuts a new app for video editing, and a slew of AI-driven features across YouTube
If Sundar Pichai’s Google I/O keynote wasn’t enough of the “AI” dose for you, there’s more incoming, this time from YouTube. The video platform announced a slew of…
YouTube will require fan accounts to make their distinction from official artist channels ‘obvious’
Fan channels and accounts dedicated to actors, singers, celebrities, and inspirational personalities are not an uncommon sight on YouTube. However, with genuine fan accounts come those that impersonate…
YouTube suffers outage, down for thousands of users
After Reddit, YouTube and YouTube TV have become the latest names to go down for significant periods of time. On a seemingly ordinary day, Alphabet’s popular video-sharing platform,…