Betting big on its e-commerce platfrom, Snapdeal, has surprisingly unveiled one of the biggest changes to the company’s business till date. Snapdeal has painted itself in a single shade of red, leaving behind the red and blue combo, to better illustrate its ideology and dedication towards the Indian e-commerce ecosytem.
We had been hearing chatter about massive branding changes happening at Snapdeal. The reports said that it will include a brand new box-shaped logo(resembling that of Dropbox), a new tagline and much more. And, there’s no denying the fact that the reports were absolutely right.
Indian e-commerce behemoth Snapdeal has taken to social media and unveiled its updated new branding, that makes it feel more like a $5 billion brand rather than a fledging startup. The company has debuted its new box-shaped(yes!) logo with an apt teaser hashtag reading ‘#UnboxNewSnapdeal’.
This overall branding and design overhaul is part of the repositioning that the company had previously announced at the (in)famous townhall meeting. With the aim of pivoting the entire organisation around the total number of daily transactional users on its ecosystem, it has been working on the new branding for the last few months.
Though the new logo might only seem like an ordinary titled box at first sight, but holds immense emotions and untold potential behind its minimalistic, and simple design. It has also unveiled its new tagline ‘Unbox Zindagi’ that falls in line with its promise to deliver utmost importance to customer experience. The official statement on Snapdeal’s website gives the design some much-needed words, and says,
Today, we proudly reveal the new Snapdeal. Our new brandmark, while implicitly simple, has a powerful, uplifting message embedded in it. The box captures the moment that we reach your doorstep – a moment that we know holds immense anticipation, excitement and delight for you. Look closer, the two arrows of the box represent our role as your partner and enabler on the journey ahead.
So, the new Snapdeal wants to build a closer relation with its customers, providing a flawless service that treads along the lines of happiness and emotion as well. The new logo, which is painted in a magnificient shade of red called Vermello, has been designed by UK-based ‘Design Studio’ that has previously worked with the likes of Airbnb, Nokia and Premiere League.
This updated branding and logo not only adds depth to the new Snapdeal, but also streamlines the whole platform design, giving it a breath of fresh air. And especially inlcuding the box, the box that gets us excited and is used to deliver most stuff to us, adds the much needed connectionwith the masses.
Apart from the grand branding overhaul, the company is also said to be working on a large-scale advertsising campaign, depicting its updated goals and priorities. Snapdeal co-founder Rohit Bansal himself is personally heading the brand+ad project in partnership with advertising agency McCann Erickson.
The advertising campaigns will be launched across all media platforms — TV, print, social media, YouTube, etc. next month. It is expected to run for about 2 months during and after the Diwali season. Another reason for a streamlined branding is to help attract more users to its platform. The humongous acquisition of digital payment service ‘Freecharge’ will also play a crucial role in the process.
And even during a funding crunch, Snapdeal has managed to recently add another $21 million to its coffers. This has given the company some much needed cushion to compete against the likes of Amazon and Flipkart in the market. Snapdeal has recently also taken a very bold gargantuan step towards adding a technological product to its arsenal. It has debuted its own AWS competitor, a public cloud platform running on OpenStack called ‘Snapdeal Cirrus‘.