In a bid to enhance its recently launched grocery delivery service named Fatafat, Jugnoo – the Paytm-backed on-demand auto-rickshaw aggregator, has announced that it has acquired SubKuchFresh, a hyperlocal delivery service startup.

This acquisition will enable Jugnoo to offer a more comprehensive grocery delivery service with improved procedures of procurement, sorting, packaging and quality check of products. The move is corresponding to Jugnoo’s vision of making optimum utilization of resources with auto-rickshaws as its logistic partners, allowing them to make extra bucks when not transporting passengers.

SabKuchFresh is an online store that brings in fresh quality fruits and vegetables at the doorstep of customers. Goods delivered by SabKuchFresh are bought directly from the farmers and are hence, claims to be free from any kind of pesticides or artificial ripening agents. It has partnered with more than 100 farmers and has good presence in B2B and B2C industry.

The delivery delivery services from Jugnoo are currently available for customers in Mohali and Panchkula apart from Chandigarh. However, the company is planning to expand this service to Gurgaon by next month. It aims to enter 30 more cities by the end of this year.

Commenting about this, Samar Singla, Founder and CEO Jugnoo, said,

This is a step towards helping the auto drivers to supplement their livelihood through extra earnings. Jugnoo also intends to create a logistics network for the mass market of India and wants to tap the hyper-local delivery service space through best possible routes.

The launch is a progressive attempt to widen Jugnoo’s customer outreach by tapping consumers beyond its domain, leading to a stronger recall value for customers. A separate team has been hired to look into the operations of this new acquisition, which has added to the employee base of the company.

Jugnoo is a Chandigarh based company which was established in the year 2014 by Samar Singla and Chinmay Agarwal. It has ventured into the industry as one of the leading auto-rickshaw aggregators with 35,000 people transacting per day, at a very nascent stage. It has over 10,000 autos empanelled under the brand at present. The company is targeting the students, working professionals, and masses that are dependent on public transport for their daily conveyance.

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