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Uber Expands Payment Option On Its App, Ties up With ItzCash To Get Into Smaller Towns

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While expanding to more cities is obviously on charts for Uber, expanding payment options on the app becomes important too considering that majority of semi-urban Indians still do not have access to digitised payment solutions.

To ease up payments for users in Tier-II/III Indian cities, Uber is now announcing a strategic tie-up with one of India’s more popular digital payments solutions provider, itzCash.

ItzCash is among the largest facilitators for Travel business owing to its 75,000+ pan-India network of retail touchpoints. These touchpoints – called ItzCash World outlets regularly witnesses influx of thousands of customers for enquiries and facilitating transactions.

As part of this pilot, Uber will leverage many of ItzCash’s existing network of retail touchpoints in these three cities to generate awareness and build deeper engagement. The partnership allows Uber to further extend and integrate its on-demand platform to millions of new potential riders in the metros and T2-T4 towns and cities, going forward.

In a statement to us, Uber’s India President Amit Jain said,

This partnership will go a long way in helping us engage with millions of underserved commuters as we expand into smaller cities in India.

Naveen Surya, Managing Director at ItzCash says,

The Tier 2 and 3 cities and SEC B, C segments will make up the next 500 million consumers for the sharing economy, Uber has been at the forefront of the sharing economy revolution in India. As a company that pioneered on-demand financial inclusion through innovative instruments, we at ItzCash are excited to serve as the catalyst for helping Uber tap into this vast pool of consumers and make urban mobility smarter and affordable for all Indians.


Editor-at-large and co-founder at The Tech Portal. He is a tech enthusiast with interests in new-age technology fields like Ai, Machine Learning, AR/VR, Outer Space and related stuff. Drop him a mail anytime, very reachable.

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