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Yahoo gets serious about Mobile, unveils its own Mobile Development Suite

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In its first Mobile Developers Conference yesterday, Yahoo showed how serious it is, when it comes to mobiles. To further bolster that commitment, the resurgent internet company unveiled its own suite of Mobile Development tools, called the Yahoo Mobile Development Suite.

The new development suite is armed with all of Yahoo’s present Mobile dev tools, which came indvidually so far. It has Yahoo App Publishing for monetization, Search In Apps, and App Marketing fuelled by its Flurry Analytics acquisition made last year.

CEO Marissa Mayer said,

Today is about building innovative, game-changing applications

During the conference, Marissa announced a range of new features under Yahoo’s new Mobile Developement Suite. The centre piece of all, was obviously Flurry. One of company execs announced the Flurry Explorer analytics tool, which is an “ad-hoc query analysis tool” that lets you “ask complex questions of your data and get the answer in seconds.”

What is interesting about Flurry’s Analytics platform is that it is free, for any kind of user, be it personal or enterprise. This gives a tough competition to other enterprise level analytics solutions out theere.

Also announced, was the Flurry Pulse. This is a secured tool which lets developers share their data with a Flurry partner, without having to write a single line of code, and that to over secured channels. For example, a deve can share app’s user statistics with comScore, which is a Flurry launch partner.

To incentivise developers for the apps they built over Yahoo’s platform, the company also announced Yahoo App Publishing. Armed with the Flurry SDK, developers will now be able to integrate Yahoo’s Gemini Native Ads into their app feeds.

Te last of all, was the introduction of Yahoo Search In Apps. Acknowledging the fact that developers hate it when they have to jump between the web and their app to search for something, Yahoo has introduced this in-app search tool, which can be easily integrated with an of the current or under-development apps, to provide with an in-app search feature.


Editor-at-large and co-founder at The Tech Portal. He is a tech enthusiast with interests in new-age technology fields like Ai, Machine Learning, AR/VR, Outer Space and related stuff. Drop him a mail anytime, very reachable.

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