Delaware and Hyderabad based AppVirality, which helps in fuelling your mobile app downloads using certain growth hack techniques has raised seed funding from numerous investors to further expand its mobile app growth techniques.

The current set of seed investors includes Google India Managing Director Rajan Anandan, aQuantive Co-Founder Mike Galgon, Ravi Gururaj (Nasscom), Ashim Mehra (Baron Capital), Mohit Saxena (InMobi), India Internet Group, and TNN Capital.

AppVirality  is a plug and play growth hacking toolkit for mobile apps, that helps app developers in identifying and implementing the right growth techniques without having to code. The start-up currently offers two growth techniques aimed at increasing app downloads and user engagement through organic channels.

With fresh funds being raised, the company is aiming at adding three more unique growth techniques to its product suite by end of May 2015. It released a third growth technique today, called “Personalized In-App Referrals” which helps app developers in running custom In-App referrals without having to code.

The company, which currently comprises of 6 team member, aims at using these funds for hiring fresh talent and further developing the product.

App Virality co-founders said,

Our vision is to build a robust product that gives power to the growth or marketing teams who can login to our dashboard, select growth techniques and implement on the fly, no coding required.

AppVirality claims to have over 700 apps signed up for its product with 60 plus apps already integrated as of now.

Growth hack has become a pivotal point for app developers these days. Considering the rapid growth in the mobile apps market in terms of both monetisation and scale, specialised growth hacking techniques are in huge demand by both start-ups and tech giants alike.


Leave a Reply

Your email address will not be published. Required fields are marked *