Google introduces Google Cast for Audio to take on AirPlay

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Google is getting serious with Chromecast’s audio capabilities. It has now announced a new audio tech called Google Cast for Audio which lets hardware partners embed Chromecast audio capabilities into their speakers, soundbars, receivers and other sound-producing devices.

Google Cast for audio will allow users to stream their audio or music to Google Cast ready speakers and sound bars with apps like Pandora, Google Play Music, Rdio, Deezer, Rhapsody, Napster, TuneIn, NPR One, iHeartRadio, BeyondPod. Apparently, Spotify is missing from he list.

The company has partnered with Sony, LG and HEOS by Denon for Google Cast ready speakers which will be available in coming months. Google also says that the Google Cast ready speakers will be releasing throughout the year.

It also aims to include this new ‘AirPlay-like’ tech’s both audio and video features to set-top boxes, television sets, consoles and more. There’s nothing new to the working though. It works via the original casting app with an in-app feature to allow users to select the destination device.

Google is directly going after Apple’s AirPlay which also streams audio AirPlay enabled speakers. However its a double treat for users as they will have an option to use both services. Companies like Sony and Denon have announced that their speakers will come with support for both – Google Cast for Audio and Apple’s AirPlay.

He has been a technology writer since more than five years. At The Tech Portal, he covers gadgets, startups and the good and bad of tech.

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