Uber, Travis Kalanick

Travis Kalanick, Uber, Code Conference

Uber’s aggressive price reduction policies are no limited to call taxi or online cab services. It has now taken the price war to India’s iconic auto-rickshaws with its newly launched UberGO, a service, which offers cheaper fares than those traditional three-wheelers.

Uber, via its blog post, claims the service to be “smarter, smaller and cheaper”. The new service includes a fleet of hatchbacks like Tata Indica Vista and Toyota Etios Liva, offering fares, way below your heavily bargained auto-rickshaw fares.

Today we take another step towards making Uber available to over 1.2 billion Indians. We are excited to announce the launch of uberGO; a spanking new range of low cost, chauffeur-driven hatchbacks (think Etios Liva and Maruti Ritz) that roll onto the streets of every Uber city in India today. For this launch, drivers are able to connect to the Uber platform using devices provided by our technology partner, Huawei, says Uber

The base fare for the service starts at as low as Rs.15, with per kilometre fare being Rs.8. The minimum fare for a travel via UberGO is Rs. 30. This new service has rolled out today itself, in all the 10 cities where Uber provides services.

Uber has even listed individual city wise price-comparison, which compares your usual auto-rickshaw fares with the UberGO fares between popular destinations within your city. And Uber has made absolutely sure, that the comparison charts and its UberGO fare prices, appeases the eye of an extremely price-conscious Indian.

These cities include Ahmedabad, Bangalore, Chennai, Chandigarh, Jaipur, Hyderabad, Kolkata, Mumbai, New Delhi and Pune. The service rolls out today, with a promotional offer of Rs.400 off on a ride, if you use the promo code UBERGO-INDIA.

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