Spotify

After delaying its launch for at least two times in the past, Spotify has now finally launched its music streaming service in India, making it the 79th country in the world with the presence of Spotify.

For Indian users, the company is offering multi-language music recommendations in Hindi, Punjabi, Tamil, and Telugu with tailored Daily Mix, Home, Radio, and Search results and recommendations. It also offers Starring playlists from the most popular Bollywood, Tollywood, Kollywood, and Punjabi actors and City playlists that tracks what’s trending in Mumbai, Delhi, Bangaluru, and Chennai.

It offers premium subscription as well as free shuffle play that lets you play any artist, album, or playlist in shuffle mode. Spotify is also offering 30-day free trial for premium subscribers, Student plans with 50% discount and prepaid plan with a 20% discount on yearly plans.

Just like in other markets, Spotify has brought an ad-supported free tier to India. Spotify Premium, on the other hand, gives users access to features like offline mode, improved sound quality, Spotify Connect, and ad-free listening. However, in India, the free tier is better than other countries. For the first time, it lets users stream ‘every song’ on demand. In other markets, playlists are locked to ‘shuffle play’.

The company says that in India, it is offering more than 40 million songs and 3 billion playlists. The service can be used on Web, Android and iOS, but it also has apps on various other platforms such as Xbox One, Windows 10, PlayStation 4, Amazon Echo, smart TV, smart speakers, etc.

For payment options, Spotify only accepts credit and debit cards – Visa or Mastercard – for its recurring monthly subscription in India. For all other plans including the annual subscription and one-time packs, users can opt for credit or debit cards, Paytm, and UPI.

The company hasn’t yet made the family plan available in India. Spotify’s India pricing makes it one of the most expensive music streaming services in India. It will compete against established players like JioSaavn, Gaana, Apple Music, Hungama, Wynk Music, among others.

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