Ever since iPhone XR started selling, it has been Apple’s best selling phone every single day, stated Greg Jozwiak, Apple VP. This statement comes out a time where there is a lot of negative chatter going around about the phone. First, on Nov.1 Apple declared that it will no longer provide investors with iPhone unit sales data. And last week, WSJ reported Apple would be cutting over a third of its XR production. This led to Apple’s shares dropping by 20% ever since it peaked in October.
The XR starts at INR76,500 ($749), making it about INR 30,000 cheaper than their flagship device – iPhone XS (INR1,05,000 or $999). Apple also brings most of the flagship features found on the XS like the A12 Bionic processor, bezel-less notch display, Face ID, and portrait mode found on last year’s iPhone X. But it does skimp out on some features such as dual camera and OLED display (the XR sports an 840p LCD screen). Chiefly to sustain the sales of XS and mark distinction between the two devices.
Despite these shortcomings, the XR’s selling point is the slew of colours it comes in, as the iPhone 5C. The iPhone XR can be bought in either White, Black, Red, Yellow or Blue colour variants. The Red variant has special significance as it is a part of the Product Red program. XR is Apple’s 3rd Product Red phone after the iPhone 7 and iPhone 8 each had a Red variant launched mid-spring in 2016 & 2017. It is a charity initiative in which Apple donates a portion of these sales to HIV AIDS programs. Joswiak said the company has raised $200 million for the Global Fund so far. We could expect Apple to promote their Red iPhone XR these coming weeks since Saturday (Dec 1st) is World AIDS Day.