Amazon India has today announced the launch of its Fire TV Stick in the Indian market. Priced at ₹3,999, this new media streaming device will be available on Amazon India website and via offline channels in Croma as well as Reliance Digital Stores. The distribution will expand to other cities gradually.
The Fire TV Stick is a pen drive-like device that turns any old TV into a smart TV. It competes directly against streaming products like Chromecast, and Apple TV among others. It lets you stream content from apps like Prime Video, Netflix and YouTube, among others.
To use the device, all you need to do is plug the USB stick into your television and stream television channels, apps, shows, etc. The Stick supports output in 720p and 1080p resolution at 60fps.
The device is powered by a quad-core MediaTek processor clocked at 1.3GHz, paired with 1GB of RAM and 8GB of non-expandable internal storage. Other features include Wi-Fi 802.11ac, Bluetooth v4.1, HEVC support, up to 1080p output, support for an optional game controller, and Dolby 5.1 output.
It also comes with a Voice Remote controller. Further, you can also use free Fire TV Remote App which is available for download on Fire, Android, and iOS. As of the software, Amazon Fire TV runs on the Android TV operating system, but with a user interface (UI) of its own on top of the OS.
As of the introductory offer, Amazon is offering ₹499 cashback for the subscription of Amazon Prime membership. It is also offering 100GB free data on Airtel Broadband and 4G Home Wi-Fi devices and 240 GB free data to ‘You Broadband’ users over the period of 3 months. There is also a free premium subscription of Eros Now for 3 months and Gaana’s ad-free streaming subscription service for 6 months.
This seems like a perfect time for Amazon to launch the streaming device in India as it launched its Prime Video streaming service in India last year, which is included as part of Amazon Prime membership that costs Rs. 499 per year.