In a bid to create a buzz in the music streaming industry, Google has today launched the ‘Google Play Music Unlimited’ plan for music frenzies in India. The subscription plan for the sub-continent is somewhat similar to its ‘All Access’ subscription service available in U.S. The benefits of the subscription include on-demand streaming of any song in the Google Play Music catalogue and music storage space for offline streaming. Users can even purchase additional titles from the music store section of Google Play.

Google takes on rival music streaming platforms such as Apple Music, Saavn, and Gaana through its competitive price offering. The plan is available for just ₹89/month at proximates to about $1.4/month; while Apple charges ₹120 per month ($1.25) for its service. The subscription schemes for India-focused streaming services Saavn and Gaana start from ₹99 ($1.5). However, there is a huge gap between pricing in India and U.S, wherein the All Acess plan costs $9.99 a month.

Google also outperforms Amazon, which is eyeing the music industry for quite a while now. It is expected that the latter may launch its Amazon Prime music service by the next year.

Google Play Music already offers a user storage of up to 50,000 files from their music collection online at no cost and the ability to listen to it through the service’s web player and mobile apps. And the introduction of the streaming service now enables the user to upgrade their playlist by saving new streamable songs for offline playback at a later stage.

Moreover, having a subscription gets you access to millions of international and regional tracks, which were previously missing from the platform.  You can sign up here to try Google Play Music Unlimited for Rs. 89 a month; you’ll get a free 30-day free trial when you subscribe.

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