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PwC kicks off an innovation programme to engage with the startup community in Hyderabad

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PricewaterhouseCoopers is counted among the Big four auditors, along with Deloitte, EY and KPMG. Having a large network of firms in top cities of India, PwC delivers advisory and tax services to its corporate clients. In order to fulfil the demands of their expanding client base, it has now initiated an innovation programme to mesh with startups working in a similar domain.

The latest venture has been initiated in Hyderabad wherein PwC will co-work with these startups on products, specialised client base solutions and services. Post the success of the programme in Hyderabad, it will further roll out the initiative to other operational cities in India like Mumbai and Bengaluru.

This is the very first accelerator programme by PwC in India and will be headed by Murali Talasila, Partner & Innovation Leader at PwC. He himself reported the news to ET and said,

This is a genuine need of our clients. Two large international banks have already given us their problem statements and have asked us to look for startups who could solve the problem for them.

The accelerator has been consolidated in the Telangana-backed incubator T-Hub. This will assist PwC in obtaining a balance between their principal functions and handling the innovation programme side by side. It will further be beneficial for startups to observe the work culture and secure guidance from experts at the company.

Through this innovation programme, it seeks to bridge the gap between the startups and corporate industry by removing restrictions underway. Hence, it is searching for ventures that strategically fit the company’s clientele.

These ventures must understand the problems faced by PwC customer network and develop products as per their needs. It also offers an opportunity to early-stage ventures working in accounting space to associate with a big name as PwC. The latter is further looking for possible synergies with the startups for some in-house innovation.

Simran is The Tech Portal’s newest member, and has a keen interest in covering enterprise tech and app tech. She reports from our HQ @ Jaipur, India.


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