Betaout, a marketing software platform, has today secured a fund raise led by venture capital firm East Ventures and other angel investors. The amount of investment is yet not disclosed by the executives, though the capital gain is particularly designated towards the expansion of  Betaout in Indonesia and other parts of South East Asia.

Betaout already has its presence in Indonesia with servicing to some known companies such as Tokopedia, Ralali, Tripvisto, Lemonilo, etc. Ankit Maheshwari, CEO and co-founder of Betaout, spoke over the future plans for marketing platform and said,

Indonesia is an important market for us and having the support and domain expertise of East Ventures, will help us in executing our vision of enabling e-commerce marketers across South East Asia to retain their customers and drive better ROI.

Betaout is an e-commerce customer intelligence platform offering user intelligence databases and tools to the early stage ventures and growth potential companies. The company channelizes various online channels in order to bring more customers to clients including email, on-site engagement, mobile push, live chat, and SMS. It further utilizes technologies of real-time user persona and intent data providing a personal touch to the clients and their key stakeholders.

The leading investor firm, East ventures is an SEA-focused venture capital firm based in Indonesia, Singapore, and Tokyo. Mr. Willson, the Managing Partner at East Ventures commented on the addition of Betaout to their portfolio as under:

We are very pleased to partner with the Betaout team, seeing the efforts and innovations that the team has achieved since their founding. The growth potential of the SE Asia e-commerce market is tremendous and Betaout’s focus on this market excites us.

East Ventures is an early stage investing firm founded in the year 2010. With their presence in 5 major regions including Jakarta and San Francisco provides seed capital to promising startups. The firm holds an influence in domains of consumer internet and mobile and has been ranked as the most active VC in Asia in 2016 by KMPG.

Moreover, Betaout will use the investments towards clientele expansion, product development and enhancement of its mobile platform. It plans to integrate machine learning and live chat plugins on its platform for the convenience of their users. The company offering analytics solutions to their customers has also been nominated for Microsoft Accelerator program & was ranked amongst the Top 50 Emerging IT Companies in India at Nasscom Emerge 50 Awards.

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