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Capillary Technologies acquires e-commerce software firm Sellerworx in a mix of cash & stock deal

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Capillary Technologies, which provides customer relationship management(CRM) software and marketing analytics for retailers, has today announced the acquisition of Sellerworx. The deal size is undisclosed, however, it is known that the deal is a mix of cash and stock.

With the acquisition of Sellerworx, the company seems to be looking forward to add to the value of its product portfolio. This acquisition will help Capillary further improve its customers’ overall sales. It will help e-commerce players, brands/ retailers to scale their online sales and reach by 5-10 per cent through seamlessly getting access to marketplaces along with their own brand store front.

Venkat Potluri, CEO and co-founder of Sellerworx said,

Capillary-Sellerworx is a great match of vision, culture and product proposition. This unique combination helps us fully meet the requirements of enterprises in building integrated, scalable and robust omni-channel businesses. With Capillary’s enviable list of customers, the acquisition will help Sellerworx accelerate deployment of its products across countries, enabling businesses leverage the demand generation ability of online marketplaces.

Sellerworx is an e-commerce technology service firm, founded in 2014. Sellerworx aims to make it incredibly easy for merchants to build and manage their online business and grow exponentially. With a mix of business services and the Sellerworx SAAS platform, the firm enables e-commerce companies and enterprises to optimize their value chain. It had raised funding from Axilor Ventures in 2015.

It provides products and services for retailers and merchants to manage the inventory, pricing, returns across different marketplaces and a dynamic price management tool for marketplace sellers.

Commenting on this acquisition, Aneesh Reddy, co- founder and chief executive, Capillary Technologies, said,

Apart from offline retailers, we are now able to offer products to online sellers and marketplaces through one technology platform instead of them (sellers) using multiple channels.

Capillary Technologies was founded in 2008 by Aneesh Reddy, Krishna Mehra and Ajay Modani. A couple of months ago, the company had raised an undisclosed amount as a loan from InnoVen Capital.

As per the company, its has clients from across 30 countries. It further claims that its products are being used in over 20,000 stores, by more than 200 large enterprise retailers including Unilever, Wal-Mart Stores Inc and the Landmark Group, Calvin Klein, Gap, Starbucks, Pizza Hut and Puma.

He has been a technology writer since more than five years. At The Tech Portal, he covers gadgets, startups and the good and bad of tech.

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