Perfumery, which — as the name implies, is an online eCommerce platform which sells fragrances, has raised undisclosed amount in its seed funding round. The round saw participation of Oranda Global and others, whose name were not disclosed.
According to Mohit Khatri, founder of the company, the newly raised money will be utilized in Phase 2 for expansion and creation of a specialized marketplace dedicated to luxury perfumes.
As per the company, in less than 2 weeks of its launch, Perfumery.co.in has grossed sales close to Rs. 4 lacs. The company provides ‘Specialized Sampling Services’ for high end luxury fragrances, which is claimed to be one of its kind services in India. Apart from that, the product inventory includes hard to find niche perfumes as well as hard to find fragrances.
The company launched its website in January 2016, with exclusive line up of niche perfumes and samples. It was launched in association of Software Startups Association, which shall be working very closely with its portfolio Start Ups in India and Asia.
The SSA provides startups with a global platform for Mentoring, Incubation, Growth, Investments & Funding, Strategy, Talent Management etc. Mr. Ajay Kumar Dhir, who is heading Software Startups Association, is also the adviser and mentor for Projekt Perfumery.
From this month, the company is planning to kickstart Phase 2 of perfumery named – Perfumery- Designer, which focuses on bringing together legit and trusted sellers and listing original fragrances.
All the sellers who register on the platform go through strict background check, including the official sourcing. To ensure no price war on the platform, Perfumery will allow one product to be sold by a single seller, thus providing both — exclusivity to the seller and a better price to the customer.