CanvasFlip, a startup which provides a comprehensive platform for cloud-based prototyping and usability testing to mobile developers, has raised $1.2 million from Bessemer Venture Partners, signalling how enterprise tech startups are starting to gain a decent footing in a rather service oriented startup ecosystem like India.

With the new funds coming in, the company will now expand its services to global markets and will grow internationally along with enhancing its product capabilities.

Founded in August 2014 by Vipul Mishra and Manish Jha, CanvasFlip allows product managers, UX teams, and entrepreneurs to validate their ideas and check user experience without any technical knowledge as they is no need to write any code manually.

Vipul Mishra, CanvasFlip co-founder and CEO said,

It’s great to have the support of one of the world’s largest venture funds. This is more than financial backing. Even before this investment, the Bessemer team has been helping us to evolve the product and business model. We share the vision of CanvasFlip solving major pain­ points in the UX space.

CanvasFlip’s more unique features include Medium Fidelity Prototyping in Minutes, which allows app developers to upload images from your PC or import from Dropbox / Google Drive/Photoshop/Sketch, upload map screens using hot-spots and add gestures and transitions from many creative library.

CanvasFlip also provides Real-Time Preview Across multiple devices to help developers get a feel of how their app would look on a particular screen-size. This becomes particularly important in the case of Android, where devices are manufactured in all sorts of shapes and sizes by hundreds of OEMs across the globe.

Devs can see their mobile app prototypes on the go. Either click on the link or scan the QR code under preview screen using CanvasFlip mobile app and What-You-See-Is-What-You-Get.

Via Canvas Flip, developers can also collaborate on their projects by sharing their prototype by inviting team / customers and even allowing them to leave comments. The shared prototypes can be password protected.

What else, you ask ? The platform also offers you a seamless Dropbox and Slack integration, thus helping you connect with your entire team online, and working all the way from a singular platform for all your app development needs.

Since the company’s inception, the company has grown to a 140+ enterprise customer base, including Paytm, MakeMyTrip, DineOut (acquired by TimesCity), Tech Mahindra among others.

The company was founded as an online animation platform and after a series of pivotal experiments, it emerged as a prototyping and usability testing solution.

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