Jaipur might not be the biggest start-up centres in India, but PinkCity’s start-up ecosystem continues to show promise. Joining the list of a few select Jaipur startups to have raised significant funding, Ed-Tech startup LogicRoots, which develops engaging ways to help toddlers grab basic Mathematical concepts, has secured a $400K seed round via ah! Ventures’ investment platform CLUB ah!.

The round also saw participation from Calcutta Angels and 91SpringBoard.

LogicRoots, which was founded in 2011 by Gunjan Agrawal and Kunal Gandhi, develops engaging math Board games to help school-going kids from Grade I to Grade V grasp basic Mathematical concepts in a rather entertaining manner. And considering how CBSE and other school boards have failed to re-invent children textbooks, LogicRoots’ solution seems pretty viable in the current scenario.

The company employs a three-step process to develop its Math board games. To start with, LogicRoots sends its team to observe classroom sessions and labs and take inputs to find problem areas for kids. The team then identifies the toughest math skill for most kids and gets ready to work on it.

Post observation and research, LogicRoots’ team of experts and creative designers create a new story, develop new characters and define a fun game play. The startup then sends these games to its partner schools to get feedback. Upon receiving feedback and deploying necessary improvements, LogicRoots starts shipping these board games.

With freshly infused capital, the company is now looking to focus on its mobile app, Mathaly. The app basically offers LogicRoots’ board game experience to kids via a mobile app.

Talking about their plans to ficus on Mathaly, Kunal says,

Over the course of next 12 months our focus is to build stickiness and repeat value among students for Mathaly. Mathaly will see extensive gamification, newer levels, powers and more adventures, all while kids are practicing Math. Further, we will add depth to the artificial intelligence engine behind Mathaly to make the learning experience truly personal for every child. We want to really Reinvent How Kids Practice Math

Jaipur’s startup ecosystem has been doing news quiet frequently now. The most popular among them being RazorPay, a cashless payments platform, which just recently got selected for Y-Combinator’s current batch.


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