Crowdfire (formely JustUnfollow), an over half-a-decade old app which lets marketeers create engaging Social media marketing campaigns via its app, has raised a $2.5 Million Series A round, led by Kalaari Capital.
However, looking at CrowdFire’s usage statistics, you may not exactly categorise it as a startup anymore. The app has already seen over 10 Million downloads, and has been “profitably bootstrapped” for the pas five years.
So why raise a round now ? Well, expansion is the need of the hour and you can only push it aggressively with huge capital backing you up. That is exactly what Crowdfire aims to do. It is looking to leverage its current user base of 10+ Million users and thus make itself, the “go-to social media marketing” product for all marketers.
Nischal Shetty, founder of Crowdfire, says,
We believe it’s time for products built in India to become leaders globally and in the social media space we want Crowdfire to be that product.
Crowdfire currently has a suite of tools on the web, Android and iOS platforms that help users connect with the right people on social media and grow exponentially. They direct their users through a proven to work Clean-Engage-Grow social media cycle that drives actionable marketing results.
The company rebranded to Crowdfire recently because the product outgrew the “JustUnfollow” name, which is very feature-oriented. The app evolved from being just a tool for unfollowing to being a product that helps businesses and individuals grow on social media and reach their social media goals – be they brand recognition, individual popularity, more sales, clients or fans. A change in how people perceive the product was long overdue.
The app works on a freemium model, and has been adding new tools to its offering on a regular basis. Latest additions to its very effective tools include TakeOff and Eagle Eye. The former is a scheduling tool for Instagram and the latter is a powerful Twitter analytics tool. Both are available for free to, both, consumers and businesses.