ASUS has made its Android Wear powered ZenWatch, official at IFA 2014. We earlier told you that a ZenWatch is in making, and Asus even released trailers for the same. Now, its official.

The ZenWatch, as speculated earlier, is the first wearable device from ASUS, powered by Android Wear and featuring a version of the ASUS ZenUI user interface developed specifically for ZenWatch.

The smart-watch pairs seamlessly with a smartphone running Android™ 4.3 or higher to provide relevant and useful information when it is needed most, and also to serve as a personal wellness manager in conjunction with the ASUS ZenUI Wellness app.

The Zenwatch has a rounded rectangle sort of shape, with a rose gold-colored middle layer and stainless steel top and bottom. It has leather straps, to make you feel that you are wearing an actual watch.

ASUS ZenWatch-01

As for the specifications, it uses a 1.63-inch 320×320 AMOLED display with a slight curve to its surface, and a 1.2GHz Qualcomm Snapdragon 400 processor. It is packed with 512 Mb o RAM, with Bluetooth 4.0 available as the connectivity option.

A heart-rate sensor is embedded beneath the watch. It also features IP55 water and dust resistance, which will help you deal with accidental water splashes or dust.

ASUS ZenWatch-02

It has a 9-axis integrated sensor, to track your day-to-day activities. The companion ASUS ZenUI Wellness app lets users monitor and track a range of wellness statistics including steps taken, calories burned, activity duration, heart rate, exercise intensity and relaxation level.

The only thing about the ZenWatch, which came unexpected for most, is the pricing. ZenWatch was speculated to be priced somewhere around $199, to make it an affordable, yet powerful smartwatch. Contrary to that, Asus has priced it at €199, or around $260 when it arrives later this year.

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