• First
    IEM stand-alone tournament in China
  • DHL
    is responsible for the event logistics as part of its partnership with ESL
  • Eight
    world-class CS:GO teams will be competing for a total prize pool of US$250,000
    and a point towards the Intel Grand Slam

BONN, GERMANY – Media OutReach – 7 November 2019 – From
November 7 through 10, 2019, Beijing will be hosting the top-flight esports
event — the Intel Extreme Masters (IEM). Eight of the best teams in the world
will be competing in the tactical shooter Counter-Strike: Global Offensive
(CS:GO). As Official Logistics Partner of ESL, of which the IEM is part, DHL is
responsible for the event logistics in Beijing. This includes transporting all
of the stage equipment as well as the teams’ gaming chairs, for example.

“We are proud to be able to play our part in the
first stand-alone IEM tournament in China as a partner, helping to deliver
exciting esports moments.” says Arjan Sissing, Head of Brand Marketing at DHL. “The
demands placed on the top players are immense, and to reach the apex of their
game they require extreme concentration, tactical and teamwork skills. It is
precisely this combination of speed, precision and passion which reflects DHL’s
values.”

IEM Beijing-Haidian 2019 will be held at the
Beijing University Students’ Gymnasium of Capital University of Physical
Education and Sports. The tournament is being co-hosted by Intel and the
world’s largest esports company, ESL. Having taken its first steps into China
in 2009, the Intel Extreme Masters is celebrating its tenth anniversary in the
country in this year. It is also the first time that IEM is being held as a
stand-alone event in China. Last year it was part of the China Digital
Entertainment Expo & Conference (ChinaJoy) in Shanghai. The winning team in
the final on November 10 will take home US$250,000 in prize money and will also
earn a point toward the Intel Grand Slam, with a prize pot of US$1 million at
stake.

As part of its partnership with ESL, DHL is
transporting a total of 770 tons of stage equipment and 1,050 gaming chairs to
the seven venues in Europe, the US and Asia in 2019, covering a distance of
44,500 kilometers. Together, the monitors being transported cover an area of
almost 4,500 square meters — the equivalent of eleven basketball courts.

“Every tournament location has its unique
challenges and requirements to which logistics must be precisely tailored. That
is why DHL is the Official Logistics Partner of ESL, drawing on decades of
expertise in event logistics to deliver amazing esports experiences for fans
around the world,” added Sissing.

In addition to its partnership with ESL, DHL has
a host of top-class partners in sports, lifestyle, fashion and culture. These
include Formula 1 and Formula E, football clubs such as FC Bayern Munich and
Manchester United, the Rugby World Cup 2019, and also a number of Fashion Weeks
and Leipzig’s renowned Gewandhausorchester.

 

You can find the press release for download as
well as further information on dpdhl.com/pressreleases

 

On
the Internet: dpdhl.com/press

Follow us at: twitter.com/DeutschePostDHL

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