Fashion Startup Partners with CleverTap to Extend
its Dominance in the $2+ Billion Online Clothing Rental Market[1]

SINGAPORE – Media OutReach – 6 November 2019   CleverTap, the leading AI-powered customer lifecycle, and user retention
platform, today announced that online fashion leader Style Theory has realized a 3x increase in subscriber conversions since deploying

Founded in 2016 by Chris Halim and Raena
Lim, Style Theory is Southeast Asia’s largest fashion rental subscription
platform with over 30,000 designer outfits from more than 250 international
designer brands.  As a provider of
sustainable fashion consumption, Style Theory is focused on reducing waste and
pollution in the clothing and textile market. 

Style Theory has over 100K mobile app
users who rent apparel and designer bags each month, exchanging their unused
bags and apparel to receive attractive payouts. CleverTap’s mobile marketing
automation provides Style Theory with a real-time view of its customers’
journey and enables a highly personalized mobile user experience from the
initial sign-up. The result is that Style Theory has a deeper relationship with
its customers, higher retention rates, increased customer loyalty, and positive

“While acquisition is important for us at
Style Theory, retention is what helps us grow consistently. CleverTap’s
end-to-end mobile marketing platform helps us boost our key conversion rates
and maximize customer lifetime value, making it the most powerful piece of our
growth stack,” said Sreeram Rajendran, Head of Growth at Style Theory. “By
knowing where in the customer lifecycle a user is most likely to engage, we can
build campaigns that deliver contextual and meaningful engagement.”

With CleverTap’s omni-channel marketing
campaigns working for them, Style Theory experienced a 3x boost in high-intent
shoppers converting to paying subscribers–as compared to users who were not
engaged via any channel.

“The fashion industry is one of the most
dynamic industries in the world, and Style Theory is solving a real problem for
consumers by building a community of users who are passionate about sustainable
fashion,” said Anil Menghani, VP — APJC Region at CleverTap. “With CleverTap,
Style Theory is maximizing not just its subscriptions, but also the customer
lifetime value. With positive bottom-line growth, Style Theory is positioned to
be the market leader in South East Asia–where the industry is growing annually
at over 11.4 percent.”

For more information or to schedule a
personal demonstration, please visit

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