Youtube has thrown in some new numbers at us now, with respect to viewership in India and the overall market. In the Youtube Brandcast event that the company concluded in Mumbai today, CEO Susan Wojcicki announced that India is now the fastest growing market for the company.
And not just that. With over 265 million monthly active users in India (as per ComScore), the country is now also Youtube’s biggest market globally. This massive increase in numbers has of course been driven by India’s increased data consumption, which has in turn been driven by the ever cheap data plans in the country.
“In the last one year, YouTube’s consumption on mobile has increased to 85%, with 60% of the watch time coming from outside of the six largest metros in India. Today, YouTube creators have become effective storytellers, with more than 1,200 Indian creators crossing the one million subscriber-milestone, just five years ago, there were only two creators with a million subscribers,” Wojcicki added.
Couple of other announcements were also made at the Brandcast event. Google announced ‘Re:Think council’, a grouping that has come together to drive this new way of creative storytelling, across the board. Members of the council include, Sonal Dabral, CCO, Ogilvy South East and South Asia, Rashi Goel, VP Consumer Communications, Nestle India, Sneha Iype, Co-Founder Nirvana Films and Sunder Mathuraman, CEO-APAC, Kantar.
There were also the Youtube Creative Excellence Award winners that were announced. The ads were evaluated against the following parameters: Attention, Brand-Ad fit, Memorability, Uniqueness, Relevance, Comprehension, Human Insights and overall Likeability. The winners include: Samsung for Bixby Voice Assistant, Hyundai for 20 years in India, Milton for Thermosteel Flasks, Dove for #Letsbreaktherulesofbeauty, Bajaj Avenger for Independence Day celebration, and Apple for Apple’s big news in 108 seconds.