Paytm, in a bid to increase in customer retention rate, has launched a premium subscription-based rewards and loyalty program for its users — Paytm First. Under this new program, the company is offering exclusive benefits, over and above our regular offers.
Paytm First is priced at Rs. 750 per year and as an inaugural offer, the company is also offering a cashback of Rs. 100 for a limiting time, brining the effective cost to just Rs. 650 for the first year. Commenting on the launch, Deepak Abbot, Sr. Vice President – Paytm said:
We are very excited to launch our exclusive loyalty program “Paytm First” with sought after rewards and benefits spanning across video and music streaming, food and travel, shopping and lifestyle. We are happy to have partnered with leading players from their respective verticals during the initial launch phase itself and we will continue to expand the Paytm First programme with more benefits and value to our customers.
The benefits of the program include Zomato Gold membership, annual Gaana membership, annual Sony Liv subscription, ViU Premium, Eros Now annual membership, Uber benefits up to Rs 6000, Uber Eats benefits up to Rs 2400 and
Additionally, the users of Paytm First will also get over Rs. 1500 cashback including Rs 100 cash back on movie ticket booking each month. There would also be exclusive offers for shopping on Paytm Mall with unlimited free and priority shipping, along with the access to priority 24×7 customer.