AdAsia Holdings is a Singapore-headquartered technology firm developing solutions in artificial intelligence and advertising. The company has been expanding vigorously in Asia and targets to further strengthen its foothold in the countries it already has a presence in.

The latest development that reaffirms the latter is the appointment of Vivian Yen as Vice President of Taiwan. She will be responsible for the business growth of the company in the island nation and will be overlooking the sales teams based there.

Prior to joining the company, Yen has held leadership roles in media agencies and ad tech companies, she served as General Manager of MediaCom Taiwan, Vice President of ZenithOptimedia Taiwan, and CEO of Advanced Pioneer International, which was later sold to Group M.

Vivian Yen, VP, Taiwan, AdAsia Holdings.

In addition, Yen has been an investor in several e-commerce and travel tech companies. She has also worked as a marketing consultant for several marketing tech and data analytics firms. In an official statement, Yen, says,

With Taiwanese marketers shifting towards a more digital-first approach, AdAsia Holdings is primed to allow businesses to reach their audiences better. I am confident of enhancing the unique exponential growth of AdAsia Holdings, and am excited to join an energetic and talented team in Taiwan.

Founded by Kosuke Sogo and Otohiko Kozutsumi, AdAsia Holdings envisions to enhance marketers’ and publishers’ prowess through an intelligent platform. Kosuke Sogo, CEO, and co-founder of AdAsia Holdings commented,

Vivian brings with her extensive experience in this industry across agency and tech roles, and her appointment enhances our push to enable marketers, advertisers, and publishers to leverage on intelligent solutions to drive returns.

Since starting out in April 2016, AdAsia Holdings has expanded to 10 cities in nine countries, with a global headcount of over 130 staff. The company offers end-to-end solutions across online display, native and video advertising, and influencer marketing. It raised about $12 million in Series A round of funding from JAFCO Asia two months ago. Having recently expanded to Hong Kong, AdAsia is eyeing to list on Hong Kong Stock Exchange.

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