YU, the fully-owned subsidiary of Micromax which aimed to take on its Chinese rivals but faded away itself, has today launched its new smartphone –Yureka Black.
Interestingly, the launch happens at a time when there are reports circulating that Micromax is planning to shut down YU. If that is true, then this could be the last smartphone from the company.
Since its inception, the company has launched nine smartphones in two years. However, the last device to be launched was in August 2016 when it made Yunique Plus available to the masses.
Coming to the smartphone, the YU Yureka Black features a metal body with a mirror finish on the back. This is similar to the one seen on the jet black version of the iPhone 7. The top and bottom parts of the rear cover are made of plastic.
It comes with a 5-inch Full HD IPS LCD display with 2.5D Corning Gorilla Glass 3 on top. The device is powered by Qualcomm Snapdragon 430 SoC paired with 4GB of RAM and the Adreno 510 GPU. The phone has 32GB of internal storage which can be expanded via a microSD card.
As of optics, it comes with a 13 MP Sony sensor at the rear with a dual LED flash alongside an 8 MP front camera which also comes with a LED flash.
It runs Android 6.0.1 Marshmallow out of the box, which is not a good thing considering that it has been over a year since Android Nougat was released and we’ll soon have Android O available. However, the company has said that Android Nougat update for the smartphone would arrive soon.
The smartphone supports 4G VoLTE connectivity and is powered by a 3,000mAh battery. The YU Yureka Black will be available in two color variants – Chrome Black and Matte Black.
It will be available exclusively on Flipkart starting 12:00 AM on June 6 (midnight of June 5), at a price of ₹8,999.