Vice-president and MD eBay India, Latif Nathani has moved to eBay’s U.S headquarters due to personal reasons recently. With the exit of Nathani and vacancy of position, the company has appointed Vidmay Naini as the new country manager for the company.

Vidmay has been with eBay since 2005 and led the company under various functions including marketing, business development, and category. For Nathani, the latter will now support global business development efforts from their HQ in San Jose, reported LiveMint.

Vidmay Naini has assumed the role of country manager, eBay India, and will now drive the India business. Having a prior knowledge in the field and known to in-and-out of the company, Vidmay seems to a correct choice for the e-commerce platform. Presently, the e-retailer is pushing its efforts to bind customers in the market dominated by home-grown Flipkart and US-based Amazon. Vidmay will focus on the growth of platform in the country which lacks focus and funding from its U.S headquarters.

Talking about the same, a spokesperson says,

Latif Nathani who was VP and MD at eBay India, has decided to rejoin his family in U.S and will support global business development efforts from eBay HQ in San Jose.

Vidmay Naini has assumed the role of country manager, eBay India, and will lead the India business. Vidmay has been with eBay for almost 12 years, during which he has held positions in category, marketing, business development and more.

Nathani previously worked for consulting firm MrLMN.com serving as the chief executive for the San Francisco-based firm. He also led a consumer incubator at Microsoft India and has managed global product marketing for Symantec Corp.’s Norton business. For eBay, he supervised platform’s online payment solution, PaisaPay and company’s shipping and logistics technology Powership.

He was also responsible for platform’s consumer protection programme eBay Guarantee and has shown huge interest towards tech innovations and fresh ideas all along his limited tenure.

However, the platform marched in India in 2004, much before Flipkart, Snapdeal or Amazon; the company’s been unable to expand its business and grab loyal customers. The company has been a victim of top level exists and internal strife since its advent in India. It also fired a handful of product and tech engineers employed at its Bengaluru development center a few months ago. The company is currently plans to revamp its e-commerce offering, building a closer connect to small retailers and millennial shoppers.

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