Singapore-based Anchanto is an e-commerce ecosystem that enables and connects all key players across the globe. Incorporated in 2011, it aims to provide “customers an enchanting experience” through the software platform and associated services.

Anchanto’s SaaS Technology and integration with ecosystem players makes online selling and e-commerce logistics simple for everyone. Today the firm has launched a one-stop platform that enables merchants and enterprises to sell on various e-marketplaces across Asia.

The service christened SelluSeller, is created to be the most suitable tool for sellers to cut across geographies and access global marketplaces. The platform enables them list products outside of their own country. They can manage prices and promotions, maintain a single common inventory which also comes with an order system,  analytics, and full-payment reconciliations. Vaibhav Dabhade, CEO, Anchanto, says,

Sellers are also looking for simple platform to sell their products regionally in to Southeast Asia and India on cross-border model. SelluSeller is design and built for cross-border listing and shipping from day one.

The merchants will be able to sell to these marketplaces whether they are a small home-operated seller or a major seller who sells on all the prominent marketplaces in Asia.

SelluSeller boasts big players in the e-commerce market as its customers within the first month of its launch, namely, Lazada, Bluebell Group, DKSH, and PayTM. It claims to have sign-ups by over 50+ brands and distributors including  JayGee, SuperBex, GrandStep, RagUnited, Axtro, before its public launch. Commenting on this, Vaibhav adds,

The response from industry within the first month of limited launch has been encouraging. We are confident that SelluSeller will bridge the gap perfectly for enterprises, brands and retailers who want to be on e-marketplaces, merchants who want to expand geographies and make the whole process of selling online a fulfilling experience.

Also, the seller can choose to use any of Anchanto’s Global Fulfilment Network and e-commerce B2C fulfillment which will fully integrate with SelluSeller and provide them with preferred fulfillment rates. This will be further connected to the firm’s broad network of warehouses spread across the region.

With SelluSeller, Anchanto aims to establish itself as a leading player in the e-commerce logistics SaaS industry that is focused on the development of its e-commerce selling and logistics platform.

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