ShopKirana, a startup focused on empowering retailers, has raised an undisclosed amount in its pre-Series A funding round. The round was led by Lead Angels Network, Incubate fund Japan and senior executives from top FMCG companies.

Commenting on this development, Pragnesh Podar, lead investor from Lead Angels group, said,

ShopKirana is working on sustainable value creation by simultaneously increasing efficiency in the supply chain and aggregating purchasing power of small businesses. I believe that the team has collectively exhaustive skill sets with a very firm focus on areas where startups seem to fail: execution and consistency in service quality.

The company, founded in early 2015 is a B2B technology and supply chain focused company that aims to empower retailers to be competitive by providing them with a technology, operational expertise and scale advantage. The idea behind the business is to partner with thousands of retailers and making it the biggest and quickest go-to-market channel for products and services.

ShopKirana is using M-commerce by integrating the existing unorganised supply chain cobweb into systematic hub and a spoke franchise system using technology. It plans to tap the Kirana retail segment, 92 percent of which is unorganised. They are helping the retailers in keeping up with the changing retail space by providing them a one-stop solution for sourcing.

They are using a digital platform for 24/7 ordering, 24 hours delivery and consolidated payments, with the help of which, they are able to quickly fulfill orders. The company is also launching brands on its platform with data analytics to catch up the trends in the market. Through integrating retailers and brands on a platform, ShopKirana hopes to create India’s largest go-to-market channel via retailers.

Deepak Dhanotiya, co-founder of ShopKirana, said:

We have already tested services in 2 cities with 5000+ Kirana stores, delivered 200+ orders /day and achieved sales of over Rs. 10+ lakh / day. We will reach 10,000+ customers and will be delivering 1000+ orders/day soon.

In the coming year or two, ShopKirana is aiming to connect with more than 1 lakh retailers, helping them to improve on sourcing and inventory turn over. It also plans to help regional/domestic brands to go national while helping international brands reach smaller markets. It will also help established FMCG companies to get quicker reach to retailer and visibility of accurate and competitive POS data.

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