Supr Daily, a subscription-based daily consumables delivery service, has raised an undisclosed amount of funding in its seed round. The round saw participation from Apoorv Ranjan Sharma, Anil Jain, Anuj Golecha, Krishna Jhunjhunwal and Anirudh Damani.

Other investors who participated in this current seed funding round include Dheeraj Jain (partner at Redcliffe Capital) and Harsh Rajgarhia (Overnite Express).

The investment in the current round was facilitated by Venture Catalysts, a seed investment and innovation platform. Earlier, the company had received funding from Snapdeal founders Kunal Bahl and Rohit Bansal.

Apoorv Ranjan Sharma, who invested in the current round, said,

What the team at Supr Daily is doing in the daily needs market is extremely unique. By building an exceptional delivery infrastructure from scratch, they have already taken the last mile delivery cost down by more than 90%, something which a lot of other habit forming apps and e-commerce players are still struggling with. We are extremely excited to add such an innovative venture to our portfolio of investee companies, and will be paying close attention to its future growth and scale.

Supr Daily was founded in 2015 by IIT-Bombay alumnus Puneet Kumar and Shreyas Nagdawane. It is a subscription brand that delivers daily consumable goods such as milk, bread, eggs, coconut water, etc. to its users every morning.

The company follows a direct-to-consumer model adopted from the daily milk use-case in India to make deliveries, which has allowed it to bring down the delivery cost per order to as low as Rs 1-3.

Shreyas Nagdawane, Co-founder, Supr Daily, said,

The key characteristic which sets aside this market is that the consumption behaviour is very high repeat and the market is already accustomed to a subscription based model.

Puneet Kumar, co-founder of the company adds that the full stack approach in terms of sourcing, distribution and last mile delivery has enabled them to deliver delightful consumer experiences, while making positive contribution margins on each delivery.

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