Melbourne-based agritech startup AgriWebb was awarded the People’s Choice Award and the Digital Disruption Award at Tech23’s startup competition held in Sydney.

Founded in 2014, AgriWebb is a livestock management platform that provides a management solution with full data transparency to capture information and help farmers make smarter farming decisions.

The founders Justin Webb and Kevin Baum, come from five generations of livestock production and their experience in traditional livestock production and management led to realizing the need for data-driven tools and methodologies in farming practice. By building and bringing together a team of expert engineers and designers, AgriWebb was started to meet this need. The agritech startup uses an e-notebook to take the pain out of livestock record keeping, thus allowing farmers to focus on their enterprise rather than audits and compliance.

This technology is targeting management problems and trading inefficiencies that affect the global $1.4 trillion livestock industry. In 2016 alone, AgriWebb has won four prestigious Australian Information Industry Association (AIIA) iAwards recognizing Australian innovation, including – National Winner Startup of the year; National Merit Recipient of Industrial and Primary Industries; Victoria Winner Startup of the year and Victor Winner of Industrial and Primary Industries.

CEO of AIIA, Rob Fitzpatrick said the number of participants in the competition reflects the broadening scope of Australian innovation, which is providing solution to problems that matter. In its eighth year, Tech23 has witnessed 23 startups pitching their innovative ideas and world-class solutions to issues experienced not only in Australia, but all over the world.

By 2030, agritech is expected to become a $100 billion industry and it’s not surprising that startups like AgriWebb are being noticed. Agriculture is the largest occupation in rural and regional communities, making up four percent of Australia’s total employment.

The AgriWebb team sees opportunity to innovate in this industry, not only at the farm gate, but also across the entire supply chain, including the sale and purchase of livestock, commodities and farm supplies, food transparency and traceability, food security, real estate, banking and finance and education.

Tech23, an annually held event moves beyond boundaries of state and territory to showcase world-class startups from Perth to Brisbane, Wollongong to Adelaide, all with high-growth potential and technical expertise. It brings together investors, entrepreneurs and innovators to provide much-needed support to the startups who are tackling big problems and creating solutions that will change our world.


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