Helpshift, a California-based company which aims to revolutionize in-app customer support experience on mobile devices, has today announced closure of a whopping $23 million in a Series B round from a set of new investors, including Microsoft Ventures and Salesforce Ventures.

The company also saw the participation of all previously existing lavish investors, including Intel Capital, Nexus Ventures, True Ventures, and Visionnaire Ventures. The company has now raised a total capital of $36.2 Million in just two rounds of funding.

Since, its inception in 2012, Helpshift has been focused to be the first platform to offer a fully native customer support experience on mobile devices. The company will continue to help many more businesses adopt their platform and shift towards a better, faster in-app customer support experience. The company headquartered in California also has a software development wing in Pune, India.

Helpshift will use the newly infused funds to continue its planned expansion across teams in Research & Development, Sales and Marketing. The company also looks forward to champion a new model of support — that’s better for both customers as well as the businesses serving them.

Abinash Tripathy, CEO and co-founder of Helpshift is humbled by the investors, customers and businesses belief in the platform and says that,

Our continued growth is a direct reflection of a capital-intensive support industry that’s ready for change. Consumers are tired of waiting for support agents to get back to them, and companies are tired of staffing expensive support teams to answer common, or even predictable, problems in the first place. People want immediate help, wherever they are, especially when using mobile applications.

Through an intuitive user interface, Helpshift wants to make it easier for large or small businesses to pro-actively support and engage with its customers. The support platform includes in-app FAQ’s, in-app chat, a full CRM ticketing system, in-app campaigns, and in-app surveys providing class customer support experience to users.

Some of the customers benefiting from radically improved customer experience and agent efficiency across their team include: Zynga, VirginMedia, Microsoft, WesternUnion, Flipboard, Shyp, Luxe, WordPress and other leading brands and software platforms.

Tripathy concludes by saying that,

Businesses everywhere are moving away from email and embracing intuitive in-app support as the future. The tech industry saw this just one month back when Uber announced they had rolled out an easy to use in-app customer support model to deliver what they called ‘service at the push of a button.

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