StalkBuyLove, an online fast fashion startup, has today raised an undisclosed amount of funding in its seed round from 500 Startups and Littlerock, a Germany based VC firm.

With the newly infused capital in the company, it will use the fund to accelerate its growth, invest in talent base and strengthen its supply and fulfilment structures.

The platform claims to be following a different strategy than other e-commerce companies in India. It focuses on its customers’ needs and believes in the combination of art, craft, and science for the growth of the platform.

It provides access to the hottest and handpicked looks of the current season; looks that are inspired from celebrities, European catwalks and high-end luxury labels.

The company combines strong fashion competence with proprietary, custom-made technologies for its unique sourcing and production strategy. It claims that it is growing 8 percent month-on-month and it currently has gross revenue run rate of $5 million. has built its technology to manage and control the entire production processes in real-time, including cutting and stitching of garments by third-party production units.

Previously, the company had raised undisclosed amount of funding from a group of investors, including Mato Peric, former CEO, Rocket Internet and nine others.

StalkBuyLove doesn’t believe itself as an e-commerce company. It calls itself a product-centric fashion company as e-commerce primarily is a retail channel.

Tushar Ahluwalia, cofounder of StalkBuyLove, said,

Our just in time production and data-driven fashion analytics ensures extremely low/no discounts. We buy raw material and based on fashion trends, create prototypes and upload them on the website. Once the customer selects a product and orders, we manufacture. However, some best sellers we keep in stock.

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