Yuvraj Singh-floated YouWeCan Ventures is backing yet another startup with roots into online fashion. And this latest company to receive seed money from YouWeCan is Black White Orange, a two-month old brand licensing startup which counts YouWeCan and U.S.-based bCreative as its existing customers.
As part of the deal, Black White orange will also create & manage YouWeCan’s merchandise. With fresh capital infusion, the company plans to build licensing solutions for brands across sports, entertainment and lifestyle space.
The startup currently offers services in retail, distribution, syndication, brand consulting, brand loyalty strategies and creative solutions both within India and overseas. Moving ahead, Black White Orange is looking to create its own, custom labels and brands in the kids as well as youth space.
For Yuvraj Sing’s YouWeCan, this was the ninth investment — with most of the previous eight being in the fashion segment.