Earlier this week, we reported that Westland and DailyHunt had come up together to bring up a card-free payment system for users who download e-books using the DailyHunt app. In order to further support the program, DailyHunt is now planning to tie up with the Indian service provider BSNL to make online payments easier than ever.
The company has already made deals with Airtel, Vodafone, Idea, Aircel and Reliance for such payments which covers 80 to 85 percent of the addressable market and Virendra Gupta, CEO and co-founder of DailyHunt, believes that a tie up with BSNL would lead to an additional 12 percent coverage in the mobile market.
Virendra Gupta, CEO and co-founder at DailyHunt said –
We are in touch with BSNL and I expect the deal to come about by December this year or January next year. With the existing mobile network operators that we have, we are covering 80 to 85 per cent of the addressable market. If we get BSNL, we will get 10-11 per cent – we will then be broadly covering everybody.
Apparantely, the news and ebook startup has been heavily invested into. The company had raised Rs 120 crore in a round led by FalconBSE Edge Capital earlier this year and will look at another round by next year.
Backed by venture capital investors Matrix Partners and Sequoia Capital, the company has sold more than 28-million books and it plans to expand its library from around 1,00,000, primarily vernacular language books now, to 5,00,000 books by March 2016.