And more money for India’s growing food-tech scene. Bueno, a Gurgaon based ‘Premium Food Tech Start-up’, in now announcing that it has raised $600,000 in Pre-series A round, it’s first every funding raised by external sources, from an angel investor.
With fresh cash infusion, the company is now looking for talent acquisition, technology up-gradation, data-analytics, operations, footprint enhancement and marketing for a more seamless, hassle-free and customer- friendly process.
Bueno was founded earlier this year by Rohan Arora and Pankaj Sharma. The other co-founders of the company includes Vipul Arora and Puneet Jain, handling kitchen operations of the company.
The company, which has diverse menu of 400 dishes spread across 7 different cuisines, including American, European, Asian, Indian, Mexican and Middle Eastern, is hoping that the funding will increase number of orders by 20x on its platform. Thus, it will focus more on physical operations, customer relationship management, supply chain, building improved and efficient technology platform, expansion within Gurgaon etc.
To make it easy for the customers to order food online, the company is currently working on its mobile application for two of the widely used platforms – Android and iOS. Apart from providing a customized user experience, the app will also provide real-time information on ordering, tracking and delivery of the food.
It has also revamped its website which now has a better interface and added features such as account management and referral & loyalty programs. The other features which are in the pipeline are 24×7 deliveries across Gurgaon, enhanced menu (European, Middle Eastern, Soups, Salads, Breakfasts, Burgers, Sandwiches, wraps, Desserts, fresh beverages, kids menu), catering menu etc.
Rohan Arora, Founder, Bueno, said,
For us Quality & Sustainability is paramount and defines everything that we do at Bueno. We are also very proud that we are an Indian Brand with global ambitions and proudly take the Tri-colour as the colours of our logo. We intend to create lasting value and hence In the last 3 years we have seen many ups and downs in our journey and have been on the verge of closing down at least 5-6 times.We have evolved our business model each time to come out stronger and were determined to stick it out & deliver a sustainable business model which can build a great & lasting business.
