Looks like investors in India are finally going in for Digital Media, probably the most untapped domain in India’s startup scene. Mohandas Pai, Former CFO of Infosys has invested an undisclosed amount in The Better India, an online media start-up which publishes narratives which creates social impact.

The Better India was founded in June 2008 by Dhimant Parikh and Anuradha Parikh as an attempt to bring out India’s happy stories, the unsung heroes, the small good deeds and showcase them to the world. It shares positive stories of unsung heroes, change makers, innovations, education, children, women empowerment, travel, history, arts & culture, social development, etc. to help people do good.

The Better India claims of having over half a million visitors monthly on its website, 1,00,000+ social media followers and over 100 writers across the nation.

Earlier in March, the company raised Rs. 1 crore in funding from Intellecap Investment Network, along with the participation of Raveen Sastry, co-founder of Myntra.

There are few content based start-ups in India who have raised funding from VC firms and angel investors. Such start-ups include NewsHunt, ScoopWhoop, News in Shorts, etc. ScoopWhoop has raised Rs. 10 crore from Bharti Softbank at a valuation of Rs. 40 crore.


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