India’s game-developing scenario may not be as advanced as its western counterparts, but it is growing at a robust pace. In line with that pace, Mobile gaming start-up PlaySimple has now secured a seed funding round from IDG Ventures and other angel investors.

The investment, which was led by IDG, also saw participation from Yezdi Lashkari, -former GM at Zynga (the company behind the popular Poker game on Facebook) as an angel investor as part of the round. The investment received will be utilised to build a portfolio of mobile casual games targeting the global markets.

What makes PlaySimple different from other such similar start-ups is their right mix of founding members. It comprises of Siddharth Jain, Preeti Reddy, Suraj Nalin and Siddhanth Jain. All of them have worked at senior engineering positions in firms like Zynga, Bain, Walmart Labs & Yahoo. Moreover, at Zynga, the founders have had a huge role in the development of your favorite live games like Mafia Wars and Bubble Safari. 

Siddharth Jain, Founder at PlaySimple said,

Our vision is to build a world class mobile entertainment company out of India. We believe that there is a huge opportunity out there, and now is a great time to go after it. With IDG Ventures India as our partner, we’re driving towards some exciting game releases over the coming months.

Karthik Prabhakar from IDG Ventures India Advisors, has joined the Board of Directors of PlaySimple.

PlaySimple currently has one title under its banner, by the name of GuessUp. The game has gained significant traction with over 5000 downloads on Google Play Store and a rating of 4.4 based on 672 reviews. The company plans to release multiple titles over the next few months in early 2015 before they start raising a next round of capital.

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