Reelgood, a platform which aims to make it easier for online media streamers to keep track of the content, has now secured a new funding round of $6.75 million to further expand its business.
The round was led by Runa Capital along with the participation from August Capital, which is also the company’s seed investor. With this new funding round, the total capital raised by the company now stands at around $11 million.
The additional funding will be used to expand the number of platforms where Reelgood is offered, including on a range of smart TVs through partnerships.
Along with helping users keep track of what they’re watching, Reelgood also helps find recommendations for the next videos, and find out where to find the content they’re looking for.
For streamers, the dashboard of the platform provides a place to store information from 336 streaming services, including paid and free services, TV Everywhere services, and premium subscriptions. Users can search for content, receive personalized recommendations, read reviews from other viewers, and navigate to streaming services with one click.
On the other hand, for companies, the value lies in the data and customer knowledge collected by the company. Streaming companies can use the data to optimize their search capabilities while analysts can use data to learn more about user habits. The company says it has around 50 business customers who pay either for the raw data, the insights or both.
Currently, the platform competes with other similar offerings in the market, which include the likes of TV Time, iTV, JustWatch and others.