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Over the past couple of years, YouTube seems to have come to realize the potential of its platform for revenue generation beyond advertisements. Along the same, the company has now announced a partnership with Eventbrite, that will see it pitching concert and event tickets to folks watching videos on its platform.

Eventbrite listings for live music performances across the U.S will be visible to people watching YouTube Official Artist Channels. There will be a “Tickets” button powered by Eventbrite as well, which can be clicked to purchase attendance passes, regardless of whether you are accessing YouTube through its app, or through the browser.

This is not the video streaming service’s first partnership of the sort. It already has an arrangement with Ticketmaster in place, that sees us selling concert tickets on YouTube video pages. The Eventbrite partnership builds upon the same, and offers the company a wider playing field as it can not only pitch concerts, but also other events to folks it decide are interested, based upon their choice of videos to watch on the platform.

With almost 2 billion logging in and streaming content on YouTube on a monthly basis, a partnership of this sort can drive business and revenues for both the companies. The integration will cover thousands of artists with YouTube Official Artist Channels around the world, with Eventbrite show listings. However, for now at least, the listing will focus on concerts taking place within the US.

The company is planning to test the North American waters beforee  expanding this feature to the rest of the world. With that said however, the partnership is a real coup for Eventbrite as well, as it now has a hugely powerful vehicle to fuel sales and power expansion.

While the exact arrangement through which the companies will share revenues from ticket sales has not been shared, YouTube is expected to gain significant money and as such, will find it in its interest to promote these events.  Meanwhile, the customer will find themselves looking at concerts and events that match their tastes. As long as the events pitching is unobtrusive and does not ruin the streaming experience, this new collaboration is a win-win all around.

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