AdAsia Holdings, a Singapore-based AdTech startup, has set up an office in Hong Kong as it expands into the city.
It will introduce its flagship product AdAsia Digital Platform and CastingAsia in the region. Also, it plans to build up its ad networks in Hong Kong, further connecting Asia’s marketers and advertisers to premium online advertising inventory across Asia.
Founded in April 2016 by CEO Kosuke Sogo and COO Otohiko Kozutsumi, AdAsia aims to boost marketers’ prowess through one single platform. Kosuke Sogo, Chief Executive Officer and co-founder of AdAsia Holdings, says they intend to enable marketers and advertisers in Hong Kong to utilize the company’s intelligence tools to reach audiences across Asia, and vice versa. He adds,
By partnering with local publishers, we are able to improve the experience for the everyday internet user, bringing them advertising of value in less intrusive and more creative ways.
With this expansion, AdAsia is looking to increase its East Asian operations and is eyeing to list on Hong Kong Stock Exchange. Talking about this, Sogo, adds,
We are aiming for a public listing within the next two years, and have identified the stock exchanges of Hong Kong or Japan as the most ideal environments.
AdAsia has expanded into various Southeast Asian markets as well as East Asia. Hong Kong is the tenth city it has expanded into and ninth country of operations since its incorporation.
This news comes almost two months after it raised $12 million in Series A round of funding from JAFCO Asia. It was touted as the largest disclosed Series A round for a Southeast Asian ad tech firm, and also the largest series A round for an Asian ad tech company, excluding Chinese-headquartered firms. At the time of the announcement, AdAsia had revealed it plans to set up a product development center in Vietnam. In addition, it was eyeing expansion into five new markets – China, Japan, Phillippines, Malaysia and Hong Kong.