Pinterest is rolling out a brand new feature today, through which its Lens camera search will gain the ability of recognizing dishes in the real world.
This feature is truly a blessing for anyone who enjoys cooking. Suppose you visit a restaurant and happen to order a dish which tastes extremely delightful. Now, all you got to do is to take your smartphone out and take a quick snap of that dish using the Lens, and this feature will tell you all the ingredients present in the dish. Interesting, isn’t it?
Now that you have all the ingredients with you, just go home and start practicing, who knows you could bring out its better version as well– the company is also rolling out certain features which may help you with this. This feature is just another indication of the extent Pinterest’s visual search technology has reached.
Pinterest is also adding filters with its new dish search option. This feature will help you catch your pace with small nuances of cooking, like the time required in cooking the dish, discriminating between vegetarian and non-vegetarian food, or certain ingredients in the food which may appear interesting to you.
Pinterest had previously come up with upgrades which would allow you to point your camera towards certain ingredient, like strawberry, and have some recipe recommendations. Now, that this feature has been gaining popularity, and more and more people are submitting the images of food recipe to Pinterest, the platform now has a vast assortment of images which it could use to train its software about which ingredient is the best fit for which food recipe.
Since the advent of Lenses, the company has regularly been looking out for ways to collapse the distance between real and virtual world. Food has always been one of the most popular element on the service, therefore, the release of a dish recognizing feature was very much expected before hand.
This feature could also open new doorways of advertising for many brands. For instance, if the Lens identifies a certain ingredient in the food which is sold by a certain company, it may directly reach out for a way to incorporate the name of its brand with that ingredient. This way, both the platform, as well as the advertisers would be at profit.
