Inspired by the humongous success of voice controlled speakers, tech behemoth Apple recently initiated its steps towards building its own ‘Siri speakers’. A report from eMarketer may infuse it — and others looking to enter he niche — with further encouragement. The report has predicted that the market for voice-controlled speakers in the United States will double this year. The report reads:
The number of active U.S. users will more than double for the devices this year, to 35.6 million.
A report from Reuters has earlier confirmed that the market is clearly overshadowed by Amazon and Google, where the clear leader is also defined:
Amazon.com Inc is dominating the nascent market for voice-controlled speakers, research firm eMarketer said on Monday. The e-commerce giant’s Amazon Echo and Echo Dot devices will claim a 70.6 percent share of the U.S. market this year […] That puts it far ahead of Alphabet Inc’s Google Home, a similar gadget that has a 23.8 percent share, and less successful offerings from other tech companies.
However, it is expected that Google’s share in the market will experience a growth. It is because the brand awareness and popularity of Google is increasing at a remarkable pace in comparison to Amazon. Also a big brand like Apple is naturally expected to compete in the premium end of the market rather than running behind market shares initially.
The reports about Apple working on such connected speakers first appeared about an year ago, when it was being said that the speakers may come forth with facial recognition cameras. The most recent reports are confirming that the product could be unveiled by the company at the WWDC.
While most of the speakers are confined to the household, Apple would bring ahead a number of advantages. Some of which are likely to be multi-language support, HomeKit and app integration through a Siri SDK.
