Decibel Insight, the London-based analytics firm, has managed to rake in $9 million in a Series A led by Eight Road Ventures. The enterprise software company also attracted the support of John Simon, via his Ventureforgood investment vehicle.
Launched in 2014, it claims to serve customers like Lego, General Motors, Allstate Insurance, and Gucci. Decibel Insight is an analytics platform that allows companies to track and measure digital customer experience. With machine learning at its core, its tech claims to automatically surface poor or unusual experiences.
To be specific, the analytics platform includes comprehensive reports, session replays, and data visualizations that can exhibit which parts of a site are performing well, which parts are being ignored, where users are dropping off and most importantly, why. This data can then be routed back to the marketing and product teams in order to improve customer experience online, making sure the company is on top of its game.
Currently, the company employs 50 people, and plans to use the new inflow of funds to grow its teams in Boston, Denver, and London.
Speaking about the round, Ben Harris, the CEO, said:
Our rapid growth into a leadership position, working with the world’s largest brands, is beyond our wildest expectations – and is testament to the quality of our technology. Decibel Insight fills a glaring gap in the enterprise marketing stack by exposing problems in the user journey in real time, helping clients earn millions of dollars in extra revenue. The additional capital and calibre of our investors will allow us to innovate in this space at an even faster rate.
Websites are the shop window into modern businesses and Decibel Insight gives businesses the ability to truly understand their users’ online behavior. We are excited to partner with this ambitious bootstrapped team as they transform how companies track and improve customer experience
This latest round marks the company’s first round of external financing since its establishment in 2014.