Organised by the Comexposium Group, the 7th edition of the global digital marketing event, ad:tech was a great success witnessing an overwhelming response from attendees and speakers. One of the largest Advertising Conference and Exhibition of India was hosted at The Leela Ambience Hotel, Gurgaon this week.

The event was a two-day affair with the first being dedicated to keynotes and enlighting sessions by industry veterans of the adverting and marketing community. The second day welcomed sessions on digital marketing from Gautam Sinha, Times Internet followed by Rob Norman, GroupM and Bharat Anand, HBS Professor and author of The Content Trap.

Gautam captured the interest of the audience with his insights on ‘Reinventing digital engagement’ while Rob furnished the stage with his views on ‘Facebook and Google duopoly and the challengers to that’. Other highlights of the show included sessions on subjects like ‘E-commerce companies as media platforms’, ‘Vernacular on Mobile’ among others.

Speaking on the event’s smooth rollout, Jaswant Singh, Country MD at Comexposium India said,

The 7th edition brought together more than 100 companies from across the globe to exhibit what’s new and what’s next. Over the years ad:tech is developing as a coveted platform for the community to deliver content which is relevant in this fast changing dynamic industry. In the coming years we will look to create conversations that become trends of the future.

The limelight was, however, affixed on the ‘The Next Big Thing Challenge ‘ — a platform for entrepreneurs to present their ideas before market experts and a potential network of investors to kick-start their projects. For the year 2017, the initiative was a fully funded pilot with Nestle. The title was hacked by two teams–SilverPush and IOTPOT who walked away with a capital-secured business model.

Not only did the organizers present interactive sessions and a pitching ground to entrepreneurs, but also showcased an Innovation Zone with technological developments in the digital marketing field. The event was able to gather a massive footfall with over 6,500 registrations including the exhibitors, marketers, and industry leaders. The 7th edition was indeed a large one, majorly because of the presence of industry presence at the event. Widely known companies like IBM, Criteo, Accenture, Applift, Gameloft, Icubeswire, and more left their impression at ad:tech 2017.

The annual event focused on top-notch education through keynote speakers, topic-driven panels and exhibitions allowed attendees to understand the process that drives a business forward. Attendees returned back with the tools and techniques they need to compete in an ever-changing marketplace.

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