Browsing Tag

Advertising

17 posts

PlayStation joins the #StopHateForProfit campaign against Facebook, suspends all paid/non-paid activity on the platform

Joining an ever growing list of large tech companies pulling out of…

Google will pay publishers for content that it licenses for a ‘new news experience’

For quite some time now, there have been debates around how Google…
twitter

User data may have been “inadvertantly” used for advertising: Twitter

Twitter has published a statement in which it has admitted that user…

The 7th edition of global digital marketing event ‘ad:tech 2017’ concludes in spectacular fashion

Organised by the Comexposium Group, the 7th edition of the global digital…

Star India acquires minority stake in media analytics company Zapr, announces Hotstar partnership

With the entry of international players like Netflix and Amazon in the…
Facebook

Facebook commits to audit by an independent third-party, announces new ad purchase options

Until last year, advertisers mostly accepted Facebook’s metrics with closed eyes. However, after…
Facebook

Facebook divulges bugs that were giving misleading figures to advertisers

Facebook, today divulged that it has discovered some bugs and errors in…

Facebook apologizes for mistakenly overestimating video views

Facebook had reported earlier that the company’s key metric of video viewer-ship significantly amplified…
Facebook

Facebook is giving you more controls over the ads you see, along with an update to Ad Blocking

Enhancement of user experience is the first and foremost factor most web…

Google Launches Universal App Campaigns To Make Advertising Easier For Developers

Universal App Campaign is Google’s latest take on app-advertising for developers. The feature…

Facebook Partners With Ad-Tech Startup Tookitaki To Push For Advertising Revenues From India

To help Indian brands devise digital marketing and advertising strategies on its…