Eventbrite is the world’s leading ticketing and event technology platform that supports about two million events across 180 countries every year. The platform enables users to plan, promote and sell tickets to live experiences of all kinds and sizes while event-goers can easily look for different events and buy tickets.
Eventbrite has acquired one of the Europe’s largest self-service ticketing providers, Ticketscript. This deal positions Eventbrite as Europe’s third largest ticketing platform, and greatly expands the company’s global prominence as a leading live music event technology partner, especially in clubs and live show venues.
Ticketscript, founded in 2006, is headquartered in Amsterdam and is active in five European countries, the UK, Germany, the Netherlands, Spain, and Belgium. Ticketscript and Eventbrite’s combined European operations processed more than 35 million tickets worth over EUR500 million for nearly a million events in 2016.
The company’s open API platform, Eventbrite Spectrum, provides seamless access to more than 170 industry-leading technologies like Salesforce and Mailchimp.
Following the acquisition, around a quarter (23%) of Eventbrite’s global employees will work in Europe. Frans Jonker, CEO of Ticketscript, who will join Eventbrite as GM for continental Europe, said,
We have been building significant market presence in Europe for ten years, with a focus on self-service ticketing for music events. We share Eventbrite’s passion for allowing event organisers to control their event marketing and ticketing, whilst retaining their end customer data. Joining forces with Eventbrite, the global innovation leader in event technology, will no doubt help further accelerate the digital transformation of the European live experience industry.
Eventbrite processed 150 million tickets for more than 600,000 event organizers in 180 countries last year. Founded in San Francisco in 2006, Eventbrite opened its first international presence in London in 2011 and maintains offices in eight countries on four continents. The company’s other European operations are in Ireland, Germany, and most recently the Netherlands.
The company has processed $8 billion in gross ticket sales since inception and powers millions of events on behalf of organizers each year. Its clienteles include the PGA European Tour, Bits & Pretzels, WOMAD, Tough Mudder, Tribeca Film Festival, Maker Faire, and many more. Additionally, over 60 million consumers use Eventbrite every year to discover a variety of events.